Tag Archives: Consumer & Business

Cord-cutting and the future of TV

Think for a minute about how you watch programmes now and how that compares to how you watched five years ago? Different? For me, it’s not just the classier genre of show I’m watching (naturally!), I’m also discovering, viewing and sharing in a completely different way. Five years ago my viewing consisted of scheduled TV…

Technology in Advertising: Measuring Improvement

I know that half the money I spend on advertising is wasted, my only problem is that I don’t know which half”, is a quote that encapsulates two of the age old challenges in advertising: those of waste and proving effectiveness. It’s typically attributed to a US department store owner, John Wanamaker (1838-1922), though it’s…

The death of conventional banking

Last year, I wrote about the impact mobile payments would have in 2015. I am now travelling around London with only my mobile to pay for buses and tubes. After pension reform, we see advances in technology and internet/mobile banking as the consumer-led change that will have the largest impact on the banking industry over…