Posts byPhil Shaw

Technology in Advertising: Measuring Improvement

I know that half the money I spend on advertising is wasted, my only problem is that I don’t know which half”, is a quote that encapsulates two of the age old challenges in advertising: those of waste and proving effectiveness. It’s typically attributed to a US department store owner, John Wanamaker (1838-1922), though it’s…

Making real time the right time

2014 was the year when smartphone ownership hit the magic number – 60%. Users spend, on average, three hours a day looking at their phones, and for all businesses and public services, that screen is the place you need to be. Immediate access to content is expected at any time of the day or night.…