Posts byClaire Emes

The survey is dead, long live the survey

2015 has been an interesting year for pollsters. Whilst the general election exit poll once again proved to be remarkably accurate, the polls in the run up to election day were lacking in predictive power (even if Ipsos MORI’s were the best of a bad bunch!). Ben Page discusses this in more detail on page…

Emerging techniques – a research renaissance

Our business of researching people’s attitudes and behaviours is changing. We have witnessed a revolution in consumer behaviour driven by our changing relationship with technology. Today, three-quarters of us say we couldn’t imagine life without the internet and the three in five of us who now own a smartphone would rather give up any other…