The spring of 2015 saw middle class types up in (lycra-clad) arms over Protein World’s ‘Beach Body Ready’ campaign. The billboard advert featured a toned woman with a perceived air of smugness, as, in her bikini, she towered over the not-so-beach-ready passers-by. The term ‘beach body’ was seen by many as harmful, but the ASA…
CONTINUE READING