Posts byAdam Isaacson

Taking back control

The growth in popularity of ad blocking software is causing sleepless nights among online publishers. But, as they toss and turn at night, they should take comfort in knowing there is a potential resolution that could benefit both advertisers and consumers: we like seeing things online that are relevant to us at that moment in…
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Cord-cutting and the future of TV

Think for a minute about how you watch programmes now and how that compares to how you watched five years ago? Different? For me, it’s not just the classier genre of show I’m watching (naturally!), I’m also discovering, viewing and sharing in a completely different way. Five years ago my viewing consisted of scheduled TV…
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