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 References

1. One in eight British workers never takes a lunch break.
The research took place in August 2016. From a nationally representative quota sample of 2,155 British adults aged 16-75, questions on lunch break behaviours were filtered to 1,387 working adults. Data have been weighted by age, gender, region, working status and social grade to the known offline population profile. Of the 1,387 working adults interviewed, 1,335 reported that they take a lunch break while at work. Link to source.

2. More than half (55%) of British people think couples should split the bill on a first date at a restaurant, rising 64% of 16-25 year olds.
Mastercard / Ipsos MORI interviewed 2,155 British adults aged 16-75 online on their attitudes towards dating and paying the bill in August 2016. Link to source.

3. 31% of people claim not to make any standard voice calls on their smartphone in a given week.
Ipsos MORI / Deloitte. Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2016. Weighted base: Respondents who own or have access to a smartphone (3,251). Link to source.

4. Britons think their best characteristic is their sense of humour (47%), but their worst characteristic is drinking too much.
Ipsos MORI interviewed a representative sample of 1,099 adults aged 16-75 across Great Britain. Data are weighted to match the profile of this population. Of those, 1,052 were British Citizens who were asked the follow-up questions. Interviews were conducted online, from 26th-29th July 2016. The question (“Which two or three of the following, if any, would you say makes you most proud to be British?”) was asked of half the sample (524 British citizens). Link to source.

5. 34% of UK adults check their phone in the middle of the night.
Ipsos MORI / Deloitte. Source: UK edition, Deloitte Global Mobile Consumer Survey, May-Jun 2016. Weighted base: Respondents who own or have access to a smartphone (3,251). Link to source.

6. Around 90% of shoppers now bring their own bags to the supermarket since the plastic bag charge.
The study consisted of three separate parts, consisting of a longitudinal survey of over 3000 people in England, Wales and Scotland who were surveyed one month before the charge, and then again one month and six months after the charge. A longitudinal diary-interview study was also undertaken by the researchers, which consisted of the completion of diaries by around 50 participants, followed by interviews before and after the charge. The final part of the study consisted of observations of shoppers exiting supermarkets in Cardiff and Bristol before and after the charge. Link to source.

7. Eight in ten Britons have an unfavourable opinion of Donald Trump.
Ipsos MORI interviewed a representative sample of 1,016 adults aged 18+ across Great Britain. Interviews were conducted by telephone: 14th – 17th October 2016.  Data are weighted to match the profile of the population. Link to source. Image credit: Gage Skidmore via www.flickr.com

8. 86% of people are satisfied with the way the Queen is doing her job, compared to just 48% for Theresa May.
Ipsos MORI Political Monitor 1,002 adults aged 18+ across Great Britain. Interviews were conducted by telephone: 14th – 16th May 2016.  Data are weighted to match the profile of the population. Theresa May: Ipsos MORI Political Monitor 1,016 adults aged 18+ across Great Britain. Interviews were conducted by telephone 14th – 17th October 2016. Data are weighted to the profile of the population. Link to source 1. Link to source 2. Image credit: By Joel Rouse/ Ministry of Defence – https://www.defenceimagery.mod.uk/fotoweb/archives/5000-Current%20News/Archive%20(Navy)/RoyalNavy/2015/March/45158590.jpg, OGL 3, https://commons.wikimedia.org/w/index.php?curid=39183110

9. 52% of British women aged 15 to 24 have accessed Snapchat in the last three months.
Ipsos Connect Tech Tracker, Q3 2016 (GB Face to Face survey via Ipsos MORI CAPIBUS).

10. 20% of men moisturise their face daily. 53% of men don’t moisturise their face at all.
Ipsos MORI Omnibus, 440 adult males aged 16-75, 29 July – 2 August 2016.

11. 22% of UK adults think it is reasonable to avoid taxes however you can, including putting money in shell companies and offshore accounts.
International sample of 18,058 adults aged 18-64 in the US and Canada, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Argentina, Belgium, Hungary, India, Malta, Mexico, Peru, Poland, Russia, South Africa, South Korea, Sweden and Turkey, where each have a sample approximately 500+.

12. Fewer than 1 in 5 adults in the UK are aware of the calories in beer, despite it being one of the nation’s most popular beverages.
Ipsos MORI / AB Inbev. Consumers of alcoholic beverages aged 18-65 year old in Belgium, UK, Germany, France, Italy and Spain. 6,104 respondents, of which 1004 were from the UK, May 2015. Link to source.

13. Before the EU Referendum, just under half (47%) of Britons believed that the UK sends £350m every week to the EU. (It’s false).
Ipsos MORI Political Monitor 1,257 adults aged 18+ across Great Britain. Interviews were conducted by telephone 11th – 14th June 2016. Link to source.